In addition to shooting your clothing or apparel as product shots against pure white, it’s often a really good idea to also shoot some lifestyle content. This allows you to use a model who is the same demographic as your target market.
Your market should find the images to be aspirational or inspirational. It allows them to see how good your clothing or apparel can look when worn. It also can help tie-in relevant use for it, such as activewear being worn at the gym, streetwear in a cool urban environment, or how tough your workwear is on the job-site.
As a clothing/apparel Photographer, I recently had the pleasure of art directing and photographing apparel for a Gold Coast business that I truly believe in. Lawful Rebellion is a business that originally started selling cool t-shirts in the Brisbane/Gold Coast/Byron Bay region of Australia. They have since nationally-launched a clothing range featuring socially-conscious messages. Their mission is to encourage self-education regarding the upholding of your rights and the self-empowerment that’s gained through shared knowledge.
I was so pleased to see how ecstatic the clients were with the product shots of their awesome clothing range. Moreover, our model, Henry, who was street-cast with zero modelling experience really knocked it out of the park because of his ‘Don’t tread on me’ vibe!
If you need inspiration for your own clothing or apparel brand from a clothing/apparel Photographer, then take a look HERE at the various approaches which always work well, and HERE on the gallery page for past work examples for further Australian apparel inspiration!
