We’re here solely to help you achieve your business dream in terms of sales conversions, and have refined our craft and processes to do precisely this, since 2004. Let’s do this once, do it right and give you your time back for business development.
the most efficient product photography process:
How we enable eCommerce sellers to achieve their business dream
1. Pre-production
The most important aspect of every shoot. This is where we ascertain not just your image needs, but also your marketing strategy, to ensure that your product shots are future-proofed, ROI is maximised and expectations are managed.
We’ve put together some helpful tips below to help you plan for successful marketing.
2. Production
Execution of the actual product photography taken care of by experts with almost two decades of experience, using state-of-the-art studio equipment.
3. Post-production
This is where we handle all of the tasks that drive DIY eCommerce imagers bonkers! Processing of levels, colour accuracy calibration, removal of imperfections and clean background removal where required – to name just a few aspects.
In the below FAQ’s, you can learn about all the things that we include, which many other product photography services don’t.
Frequently asked questions
Ensuring the best ROI from your product photography project:
How does your ‘Ship & shoot’ service work?
If you can’t make it here to the studio, send us your products from anywhere in Australia for us to shoot. This is a super-convenient time saver for busy business owners.
2-Shoot Products
Your products are then photographed as per your requests to look amazing with state-of-the-art studio equipment.
3-Return Products
If you would like your products back after the job is complete, we will take care of it. Enjoy no stock-loss by including return postage when you send us your products, or opt to have them donated to charity.
Where is your studio located?
Roller-door access for large product deliveries + off-street client parking
How do you deliver the images to me?
Can I afford to invest in pro product photography?
Our prices start at just $22 per photo. So let’s do this!
What do I need to prepare before the shoot?
There, you will find a FREE downloadable eGuide which includes a check-list for you to go through to be shoot-ready, as well as how to properly brief a Photographer for your shoot. It’s filled with tips to expedite the shoot process (and therefore minimise your costs). Grab the other freebies to help your eCom business while you’re there! You’re welcome. 😉
Do I need to use a Product Stylist?
If you would like STYLED shots, then it really depends on the art direction of the project, as well as your own styling skills. Be realistic about your own abilities, as styling can be very subjective and I’ve seen clients who have (frankly) a very delusional sense of what looks not only attractive, but marketable!
Typically I am capable to style your products competently, as I believe ‘less is more’. It’s important that YOUR PRODUCT always remains the hero and is not too distracted from with props etc.
Gather some inspirational images of similar products that you like the styling of and I’ll be able to quickly advise if a Stylist is needed to make your vision come to life.
My product is food-based. Do I need to use a Food Stylist?
Beyond this, the table styling is often what reiterates the essence of the food and is where the contemporary story telling is done. They have the experience, props, taste and trade tricks that allow the effective communication that both your food and brand need to move product. This is the sole reason why I don’t mark-up my Food Stylist’s fee. This helps keep it more affordable and encourages my clients to not pass over such an important team member who makes such a large contribution to their shoot’s success.
Of course, if your proposed styling is less complex, then I have a good eye and am happy to work with you to avoid the cost of contracting a Food Stylist.
Do you have props that we can use for the shoot?
I need talent (model/s) for my shoot. Can you help with this?
Share with us what demographic these models would be (same as your target market), how many you need, physical characteristics and whether or not you’ll need help sourcing this talent for the shoot. Your options are generally two-fold:
1) Engage with a model agency to cast the right people for you. These tend to be VERY costly – and complex in terms of legalities.
2) Do a ‘Street casting’ yourself. Search on Instagram for #GoldCoastModel (for example) and see who comes up. Choose the right look for your brand and approach them via direct message with a proposal to shoot and the hourly fee that you’re offering.
3) Ask family or friends who have the right look if they’re happy to help with your project.
Do you charge a fee to prep my products?
How do you cost STYLED shots?
Products shot ‘on-white’ are priced per product, though styled shots are priced upon briefing. See the ‘Freebies’ page of this site for your free eGuide which includes a section on how to brief us for your shoot. 🙂
Why shouldn’t I take my own shots on my phone for my listing?
For interesting real-world stats and studies that irrefutably prove this (fairly obvious) fact, check out the free eGuide on our ‘Freebies’ page!
Is it really so important to keep up with eCommerce trends?
My social media is being taken care of. How will you add value or impact to this?
Brands that understand this and engage with their industry not only sell more – they generate followers that will promote their business, unprompted. Users will do so for as long as your social media feed is feeding their appetite for relevant updates accompanied by ongoing fresh imagery. This is why I position myself as more than a bi-annual photographer to my clients. Effective brands build relationships with support partners to maximise the benefits for both parties in an ongoing manner.
Why are you my best choice of Photographer?
Being available to clients for advice on brand and marketing strategy keeps me engaged in both fields that I love and maximises my offering to my clients. I know of no other Product Photographer in Australia who can offer this background or insight.
In 2020 I was named in the ‘Top 10 Food Photographers of the World’ at the Foodelia International Food Photography Awards. This has become one of the world’s most contested food photography awards.
In 2019 and 2021 I was named ‘Commercial Photographer of the Year’ for Queensland. But most importantly, I love what I do and am more than a tad obsessed with light!
What is ‘Pre-production’ and why is it important?
Do you charge for this pre-production time?
PRO TIP: Minimise this time by sharing some inspirational images of similar products that you like the styling of. The better refined your brief, the quicker we know what we’re shooting and how.
The fee for pre-production shoot planning is $90 p/hr.
What is ‘Post-production’?
Read more HERE about all the things that we include, which many other product photography services don’t.
I need a good Designer / Web Developer / Social Media Strategist / SEO specialist! Do you know of any?
All of the above services can be provided remotely, so this offer stands for eCommerce businesses Australia-wide, who don’t have the time or money to find and try-out a new service provider who may or may not be competent at what they do. Email me and I’ll make an introduction for you. 🙂